Available for immediate viewing (link in your emailed invoice)
Recorded June 29, 2020
Learn how to put your B2B advantages to work, so you can go beyond hand-me-down consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products and ultimately rapid, profitable, sustainable growth. Bonus: Dan will share AIMs latest methods for conducting interviews without a plane ride: 10 advantages of Virtual VOC and 8 tips for becoming a VVOC pro.
About the Speaker
Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. One of the foremost experts in B2B innovation, Dan has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Whartons Executive MBA program and other North American & European universities and is a popular industry keynote speaker.